Ambu Business Simulation

Maximize profit, strategic progress and employee engagement

Leadership prioritization and decision making are required

You have 4 quarters to build your company's success. Balance running the business with strategic bets — and watch your strategic KPIs grow.

  • Each quarter, choose how to Run the Business — below plan, as planned, or beyond
  • Each quarter has a budget of 100 — exceeding it incurs a 2× profit penalty on the overspend
  • Each quarter has a capacity of 100 — exceed it and engagement drops 1x
  • Employee engagement starts at 100 and carries over each quarter
  • Initiatives have duration 1–3 quarters with cost, capacity and engagement impact every quarter
  • Profit impact per quarter arrives only at initiative completion; Strategic KPI contributions are added and accumulated every quarter while active
  • Track four strategic KPIs: Customer Centricity, Innovation, Business Platform, People & Culture
  • Opportunities appear in Q2–Q4 — quick-win initiatives available only that quarter